Afetiva
Brand Identity & Naming
Afetiva is a brand centered around connection, empathy, care, and the transformative power of human relationships. The goal of this project was to develop a name and visual identity capable of expressing the brand’s values in a way that felt welcoming, authentic, and memorable. Through a collaborative naming process and strategic brand exploration, the project focused on creating a clear emotional territory that reflected the essence of the organization.
The visual identity was designed to balance warmth and professionalism through expressive typography, a vibrant yet sophisticated color palette, and a visual system inspired by ideas of belonging, trust, and meaningful connection.
The identity development included:
Naming
development
Brand positioning
exploration
Visual identity
design
Logo creation
and refinement
Typography
selection
Color palette
development
Brand presentation
materials
Visual system recommendations
I absolutely loved the final result! From the very beginning, I was genuinely excited to see the brand come to life. The identity reflects exactly what I had envisioned, especially the strength of the name 'Afetiva' and the warm, emotional color palette that conveys comfort and personality.
The project was simply perfect and 100% approved. Seeing the brand continue to grow with a cohesive visual identity, complete stationery, a website, and a strong social media presence shows that every detail was worth it. The final result exceeded my expectations.
Dra. Kênya Seno
Founder
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