BALDOR Beauty
Brand Identity
Baldor Beauty is a beauty and self-care brand created for women who value confidence, sophistication, and self-expression.
The goal of this project was to develop a visual identity that balanced elegance and modernity while creating a strong presence within the premium beauty market. Inspired by fashion, editorial design, and contemporary femininity, the identity was designed to feel timeless, refined, and memorable.
The visual system combines sophisticated typography, rich color palettes, and subtle decorative details to create a brand experience that communicates confidence, beauty, and individuality.
The identity development included:
Naming
consultancy
Visual identity
development
Logo
design
Typography
selection
Color palette
definition
Brand presentation materials
Visual system recommendations
Packaging
consultancy
I’m absolutely in love with this project, excited, and feeling those butterflies that come with seeing a dream come to life. I’m so happy with the final result! It means a lot to know you were part of making one of my dreams a reality.
I’m certain this is just the beginning of many great projects ahead, and I’ll definitely be recommending them to many others!
Letícia Balduino
BALDOR's Founder
Let's Talk
Do you have a project you'd like to bring to life? We'd love to hear about it.
